Good Composition
I think that the most important factor in a successful photo is image composition. A good composition can turn a boring subject into a very interesting photo. On the other hand, a spectacular subject can lead to a boring photo in a failed composition.
High Technical Quality
High technical quality in a photo is very important. Automatism of camera doesn't always guarantee a technically flawless photo. There is lot to learn in this area. Technical success requires a good knowledge about equipment and a lot of experience about different shooting conditions.
The Right Moment
Taking the photo exactly at the right moment is challenging but when successful it can bring enormous amount of interest into the photo. The right moment can mean for example a certain happening or ideal weather conditions.
An Interesting Subject
An interesting subject helps to create a successful photo. An interesting subject can be for example a different or a rare subject. It's important to find a interesting subject, but in my opinion not as important as the first two factors. A peculiar point of view or composition can turn a boring subject into an interesting photo.
source : http://www.secondpicture.com
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